The year is more than halfway over, and the pandemic has affected almost every other business. If you’re willing to get your business back on track, then an impactful digital marketing plan can be the game-changer. 

With almost 4.57 billion active internet users worldwide, there can’t be a better time to look back at some of the digital marketing updates and trends that are on deck for the coming year.

We’ll discuss the digital marketing tips you’ll need to dominate the online world in the upcoming year. 

Update your Audience and Website

Before even making a plan, a marketer should know the target audience. Without the customer data, you can’t make an impactful marketing strategy. The best way to find out about your regular audience is through research. Go through all the data like customer feedback, queries, ongoing trends, etc.

The research will tell you everything about the customer’s requirements and buying behavior.  

Consider updating your website if you have been using the same orthodox interface for a long time. The user will only spend 45 seconds on your website before snapping out of it. So, you have only a few seconds to grasp the attention of the visitors. 

SEO and SEM are Crucial

No digital marketing strategy is complete without proper Search Engine Optimization, and the same goes for SEM. The functions of both SEO and SEM are the same, but they operate differently. These essential marketing aspects can give emphatic results. 

SEO will make sure that your webpage is ranking high on SERP. If you’re on the top, it’ll eventually result in more engagement. The only difference between SEO and SEM is that the latter is a paid strategy.

 

It’s Time to Optimize Your Website for Mobile

Almost 60% of users use Google on their smartphones; thus, optimizing your website for mobile is a must. After the mobile update in the working algorithms of Google, a higher rank is given to mobile-friendly websites. 

Optimizing the website for mobile screen includes mobile responsive web pages, accelerated mobile pages, page loading speed, and many more to ensure maximum mobile phone users on your website. 

If you haven’t optimized your website for mobile, then this is the time you should consider doing it. 

Social Media Presence

More than 3.96 billion people are using social media worldwide. If you want to increase engagement, a solid social media presence is something you can’t overlook. Significant perks of a social media handle are that it increases visibility, boosts sales, and better interaction with the audience. 

Social media platforms can drive organic traffic to your website. Creating quality content is all you need to increase engagement. The social media to-do list is:

• Set realistic objectives and goals
• Identify the ongoing trends
• Post regular quality content
• Follow a posting plan

Use Videos and Podcasts

Using high-quality images isn’t enough, as videos are proven to be better at grasping attention. Around 87% of businesses are using video marketing tactics to increase engagement. A short video is an effective way to increase brand awareness and tell about the brand’s vision.

Video marketing can increase the traffic by 80%; indeed, that’s worth giving a try. If you own a large-scale business, you should try a brand video that increases brand awareness. Explainer or educational videos are best to provide information to the audience. 

The most popular among all these types is an animated video, which can be an attention-grabbing approach. 

Podcasting is another interactive way to share business insights, with almost 1,750,00 active podcasts successfully running worldwide. 

Use Tools

Using some of the tools can provide instantaneous results to the audience. People are not willing to wait for hours. The tools listed below can come in handy:

• Chatbots: The integration of artificial intelligence with machine learning can give emphatic results. A chatbot is something every other business is incorporating with. It can answer queries asked by visitors within a few seconds. Chatbots can also help in scheduling an appointment with potential clients.

• Demos- Recording a product demo before the launch can save plenty of time. It can contribute to enhancing the user experience. 

Personalize your Strategy

A personalized message can have a positive effect on the customer. You can gather data, and if you know their buying behavior, you can easily create a personalized message for the prospect. The data that can help you make a personalized message is demographic information, recent web page visits, source of download, etc.

Several businesses have seen a considerable amount of growth after the inclusion of personalized messages. You can send information about their interest to keep them engaged. Emails with a personalized subject can encourage users to open it. 

Conclusion

Instead of constantly changing your goals, be authentic and change the target audience. Digital Marketing is vital in generating maximum revenue. But a marketing strategy without a proper plan can do more harm than good. Thus, create the right plan and enjoy the sales taking off. Let us know which of the tools you’re already using. For more knowledge switch to our next blog- Top 12 Digital Marketing Tools Everyone Should Use in 2022