Top 12 Digital Marketing Tools Everyone Should Use in 2022

The only way to thrive in the stiff competition of online business is Digital Marketing. Every other industry relies on digital marketing strategies for excellent results. 

It saves your time and effort from getting wasted on some tedious tasks. In addition to that, not using digital marketing tools can hold you back from reigning in the online world. 

However, selecting the perfect set of tools from the endless options can be overwhelming. Thus, we’re here to help you out. This article is all about the top digital marketing tools to use in 2022. 

Tools for Social Media Marketing

We’ll start with the set of tools that can help you to strengthen your social media presence:

1. Buffer

Scheduling and managing posts on social media can be a hectic task. Buffer makes this task a walk in the park. 

Reasons to Use Buffer:

  • It can save time
  • Available for all the social media platforms
  • Performance analyzer helps you find what works best for you
  • Manage all social media accounts in one place

You can use Buffer for free as it comes with three social media profiles that can be used for ten posts every day. 

You can upgrade the plan, which will cost $15 per month and $99 to leverage advanced features

2. Bitly

One of the most popular link management websites, Bitly is a perfect tool to cut down the URL length and track the performance. 

Reasons to use Bitly:

  • You can easily manage the links
  • Real-time performance analytics
  • Monitor the performance of each link

The best part about Bitly is that it’s free to use, you have to sign up, and you’re ready to improve the quality of your links.

3. Loomly

Loomly is a perfect tool for a new social media team. The tool is easy to use, and anyone with no prior experience can use it. 

Reasons to use Loomly

  • They have a built-in Calendar
  • Easy scheduling
  • Latest content ideas
  • The interface is easy to surf through\

Tools for SEO

SEO is an integral part of digital marketing, and there are a plethora of SEO tools in the market. Below is the list of best tools that’ll give you visible results:

4. SemRush

Semrush is the leader in the field of SEO tools. It has a more than 3 million user base and has given exceptional results from the past three years. 

Reasons to use Semrush:

  • Every feature is available
  • Keyword research and rank
  • Site Audit
  • Backlink analysis
  • Content Ideas
  • Analytics

The tool comes with three pricing options- pro for $119, Guru for $229, Business for $449. Apart from that, they offer 14 days free trial. 

5. Google Analytics

If you want to find out more about user behavior, Google Analytics is the tool for you. It’ll let you know about the traffic volume, and you can track the progress. 

The tool can do wonders for a digital marketer or a blogger. 

Reasons to use Google Analytics:

  • Tells you about the pages with the highest traffic
  • Traffic analysis
  • Bounce rates
  • Conversions

The best part about Google Analytics is that it’s free; you don’t have to pay anything.

6. Ubersuggest

Ubersuggest is a tool by Neil Patel, who’s among the top digital marketers in the world. The tool works exceptionally well for keyword research. You can increase the volume of traffic on your website using this tool. 

Reason to use Ubersuggest:

  • Data about volume and cost per click
  • Relevant keywords along with competitors analysis
  • Keywords suggestion

It’s a free tool to use, and you’ll get exquisite results after using the tool. 

Tools for Conversion

7. Unbounce

Do you want to test and launch quick landing pages? Then Unbounce should be on your list. The tool is perfect for landing pages, and you can create calls to action with ease. 

Reasons to use Unbounce:

  • Built-in testing and analytics
  • Customized landing pages template
  • Gives you an outlook on what works best for the website

8. Optimizely

If you want to create segments for the audience, then Optimizely is the tool for you. 

Reasons to use Optimizely:

  • Test major and minor edits
  • No-code platform
  • Easy to use

9. Hotjar

Every website needs to know about the real-time behavior of the visitors. Hotjar tells you the hotspot of the website and the area of maximum traffic. 

Reasons to use Hotjar:

  • Visitors data and interests

Tools for Content Marketing

Quality of content matters for content marketing. Thus, to enhance the quality of your content, you can use these tools:

10. Grammarly

Your content isn’t complete without proofreading; Grammarly is, therefore, the best choice for proofreading. 

Reasons to use Grammarly:

  • Works for every field
  • Grammar correction 
  • Spell Check
  • Plagiarism

The tool has a free version, but you can upgrade to the premium one if required.

11. Canva

The quality of the content depends on its visual representation. If your content looks catchy and appealing, it’ll attract more traffic. Canva comes in handy when you have to create graphics for your content. 

Reasons to use Canva:

  • Easy to edit images
  • Simple editing tools
  • Plenty of templates and options to select

The premium will cost $12 per month, and it’ll allow you to leverage all the advanced features.

12. Hemingway

The Hemingway tool will enhance the readability of your content. You can create short and crisp sentences to increase the readability score. 

Reasons to use Hemingway:

  • You can replace long phrases
  • Passive voice detection
  • Grammar check


These are the apps that can help you shine in the digital world. For more knowledge switch to our next blog- Top Digital Marketing Tips to Dominate the Online World in 2021.

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